BRANDING
A remarkable hospitality brand does more than define a place. It creates a feeling—one that begins long before
arrival and remains long after the journey ends.
For more than 25 years, Arroba International has helped transform visionary hospitality concepts into distinctive
brand worlds — partnering with more than 20 hospitality brands across over 100 luxury resorts worldwide.
From identity, logo design and tone of voice to photography, cinematography, advertising and collateral, every
element is conceived to tell one cohesive and compelling story.
This approach has helped shape some of the industry’s most successful brands, including Secrets Resorts & Spas,
Dreams Resorts & Spas, Zoëtry Wellness & Spa Resorts and Breathless Resorts & Spas. More recently, Hyatt
entrusted us with creating the visual narrative for Impression by Secrets, bringing its new expression of luxury
to life across its first two flagship resorts.
Whether launching a new brand, reimagining an established destination or elevating a property’s visual
presence, we create stories that capture its essence, awaken desire and bring it to life.
OUR CLIENTS
Secrets Resorts & Spas
Part of Hyatt's Inclusive Collection
Secrets Akumal Riviera Maya
Secrets Aura Cozumel
Secrets Bahia Mita Surf & Spa Resort
Secrets Capri Riviera Cancun
Secrets Cap Cana Resort & Spa
Secrets Excellence Riviera Cancun
Secrets Excellence Punta Cana
Secrets Huatulco Resort & Spa
Secrets Marquis Los Cabos
Secrets Moxché Playa del Carmen
Secrets Papagayo Costa Rica
Secrets Playa Blanca Costa Maya
Secrets Playa Mujeres Golf & Spa Resort
Secrets Puerto Los Cabos Golf & Spa Resort
Secrets Riviera Cancun Resort & Spa
Secrets Royal Beach Punta Cana
Secrets Sanctuary Cap Cana
Secrets St. James Montego Bay
Secrets St. Martin Resort & Spa
Secrets The Vine Cancun
Secrets Vallarta Bay Puerto Vallarta
Secrets Wild Orchid Montego Bay
Dreams Resorts & Spas
Part of Hyatt's Inclusive Collection
Dreams Bahia Mita Surf & Spa Resort
Dreams Cancun Resort & Spa
Dreams Cozumel Resort & Spa
Dreams Curaçao Resort, Spa & Casino
Dreams Dominicus La Romana
Dreams Flora Resort & Spa
Dreams Jade Resort & Spa
Dreams Huatulco Resort & Spa
Dreams Las Mareas Costa Rica
Dreams La Romana Resort & Spa
Dreams Los Cabos Suites Golf Resort & Spa
Dreams Macao Beach Punta Cana
Dreams Natura Resort & Spa
Dreams Palm Beach Punta Cana
Dreams Playa Bonita Panama
Dreams Playa Mujeres Golf & Spa Resort
Dreams Puerto Aventuras Resort & Spa
Dreams puerto Morelos Resort & Spa
Dreams Puerto Vallarta Resort & Spa
Dreams Punta Cana Resort & Spa
Dreams Riviera Cancun Resort & Spa
Dreams Sands Cancun Resort & Spa
Dreams Sapphire Resort & Spa
Dreams Tulum Resort & Spa
Dreams Vallarta Bay Resort & Spa
Dreams Villamagna Nuevo Vallarta
Dreams Vista Cancun Golf & Spa Resort
Hyatt Vivid Hotels & Resorts
Part of Hyatt's Inclusive Collection
Hyatt Vivid Grand Island
Hyatt Ziva
Part of Hyatt's Inclusive Collection
Hyatt Ziva Riviera Cancun
Sunscape Resorts & Spas
Part of Hyatt's Inclusive Collection
Sunscape Akumal Beach Resort & Spa
Sunscape Dorado Pacífico Ixtapa
Sunscape Puerto Vallarta Resort & Spa
Sunscape Sabor Cozumel
Sunscape Curaçao Resort, Spa & Casino
Sunscape Puerto Plata Dominican Republic
Impression by Secrets
Part of Hyatt's Inclusive Collection
Impression Moxché by Secrets
Impression Isla Mujeres by Secrets
Breathless Resorts & Spas
Part of Hyatt's Inclusive Collection
Breathless Cabo San Lucas Resort & Spa
Breathless Cancun Soul Resort & Spa
Breathless Montego Bay Resort & Spa
Breathless Punta Cana Resort & Spa
Breathless Riviera Cancun Resort & Spa
Zoëtry Wellness & Spa Resorts
Part of Hyatt's Inclusive Collection
Zoëtry Agua Punta Cana
Zoëtry Casa del Mar Los Cabos
Zoëtry Curaçao Resort & Spa
Zoëtry Montego Bay Jamaica
Zoëtry Paraíso de la Bonita Riviera Maya
Zoëtry Villa Rolandi Isla Mujeres Cancun
Los Cabos Tourism Board
One&Only Palmilla
The Westin Regina Golf & Beach Resort Los Cabos
Sheraton Hacienda del Mar Golf & Spa Resort
ME Cabo
Hilton Hotels & Resorts
Hilton Cancun Beach & Golf Resort
Hilton Los Cabos Beach & Golf Resort
Meliá Hotels International
Meliá Cancun Beach Resort
Fiesta Americana
Fiesta Americana Grand Coral Beach Cancun
Fiesta Americana Grand Los Cabos Golf & Spa Resort
Fiesta Americana Condesa Cancun
Now Resorts & Spas
Legacy Brand
Now Amber Puerto Vallarta
Now Emerald Cancun
Now Jade Riviera Cancun
Now Larimar Punta Cana
Now Onyx Punta Cana
Now Sapphire Riviera Cancun
Reflect Resorts & Spas
Legacy Brand
Reflect Cancun Resort & Spa
Reflect Los Cabos Resort & Spa
Reflect Nuevo Vallarta Resort & Spa
Maroma Resort & Spa — now Maroma,
A Belmond Hotel, Riviera Maya
Caesar Park Cancún
Golden Bear Lodge & Spa, Cap Cana