DREAMS RESORTS & SPAS
CASE STUDY
Expanding a Luxury Vision for
Every Generation
Expanding a Luxury Vision for
Every Generation
BRAND IDENTITY • PHOTOGRAPHY • CINEMATOGRAPHY • DIGITAL MARKETING
BRAND IDENTITY • PHOTOGRAPHY • CINEMATOGRAPHY • DIGITAL MARKETING
The success of Secrets Resorts & Spas inspired AMResorts to extend its vision of luxury
all-inclusive hospitality to couples, families and friends. Dreams Resorts & Spas was created as
a world where romance, relaxation, discovery and family connection could come together
in extraordinary beachfront destinations.
Arroba International was once again entrusted with shaping the identity and visual narrative
of the new brand. From its original logo and imagery to photography, cinematography,
advertising and collateral, every element was conceived to preserve the elevated sensibility of
the AMResorts portfolio while giving Dreams a warm and distinctive character of its own.
The result was an inviting expression of luxury designed for every generation—and
for the moments that become lasting memories.
The success of Secrets Resorts & Spas inspired AMResorts to extend its vision of luxury
all-inclusive hospitality to couples, families and friends. Dreams Resorts & Spas was created as
a world where romance, relaxation, discovery and family connection could come together
in extraordinary beachfront destinations.
Arroba International was once again entrusted with shaping the identity and visual narrative
of the new brand. From its original logo and imagery to photography, cinematography,
advertising and collateral, every element was conceived to preserve the elevated sensibility of
the AMResorts portfolio while giving Dreams a warm and distinctive character of its own.
The result was an inviting expression of luxury designed for every generation—and
for the moments that become lasting memories.
BRAND LOGO
BRAND LOGO
At the heart of the identity was the original Dreams logo, designed by our team to give
the brand its own distinctive visual signature.
Elegant yet approachable, it captured the sense of possibility, warmth and escape
behind the Dreams experience while maintaining a natural connection to the
broader AMResorts brand family.
At the heart of the identity was the original Dreams logo, designed by our team to give
the brand its own distinctive visual signature.
Elegant yet approachable, it captured the sense of possibility, warmth and escape
behind the Dreams experience while maintaining a natural connection to the
broader AMResorts brand family.
STILL PHOTOGRAPHY
STILL PHOTOGRAPHY
Human connection became the heart of the Dreams imagery. We created visual
stories filled with shared experiences—from quiet moments between couples and joyful
family adventures to exceptional dining, inviting accommodations and time spent
simply enjoying one another.
Every image was thoughtfully composed to feel spontaneous, genuine
and unmistakably Dreams.
Human connection became the heart of the Dreams imagery. We created visual
stories filled with shared experiences—from quiet moments between couples and joyful
family adventures to exceptional dining, inviting accommodations and time spent
simply enjoying one another.
Every image was thoughtfully composed to feel spontaneous, genuine
and unmistakably Dreams.
CINEMATIC STORIES
CINEMATIC STORIES
Dreams was more than a name. It became the creative idea behind every film.
Through luminous imagery and an uplifting cinematic rhythm, each story brought a different
dream to life—from sunlit adventures and spontaneous celebrations to quiet escapes
and meaningful moments shared across generations.
Together, the films invited families, couples and friends into a world where time together feels
richer, every day holds new possibilities and ordinary moments become unforgettable..
Dreams was more than a name. It became the creative idea behind every film.
Through luminous imagery and an uplifting cinematic rhythm, each story brought a different
dream to life—from sunlit adventures and spontaneous celebrations to quiet escapes
and meaningful moments shared across generations.
Together, the films invited families, couples and friends into a world where time together feels
richer, every day holds new possibilities and ordinary moments become unforgettable..
Dreams Los Cabos Resort & Spa
Dreams Los Cabos Resort & Spa
Dreams Vallarta Bay Resort & Spa
Dreams Vallarta Bay Resort & Spa
Dreams Sapphire Weddings
Dreams Sapphire Weddings
DIGITAL CAMPAIGNS
DIGITAL CAMPAIGNS
The Dreams narrative extended across an integrated collection of digital experiences.
These included evocative 15-second films for social media, digital billboards displayed
in New York City’s Times Square and the development of a mobile app—each
designed to connect with travelers while preserving the warmth and aspirational
character of the brand.
The Dreams narrative extended across an integrated collection of digital experiences.
These included evocative 15-second films for social media, digital billboards displayed
in New York City’s Times Square and the development of a mobile app—each
designed to connect with travelers while preserving the warmth and aspirational
character of the brand.
Dreams Sapphire Resort & Spa
Dreams Sapphire Resort & Spa
Dreams Los Cabos Resort & Spa
Dreams Los Cabos Resort & Spa
COLLATERAL MATERIAL
COLLATERAL MATERIAL
Every printed touchpoint became an opportunity to express the quality and
character of Dreams.
Distinctive formats, premium materials and carefully considered design
conveyed the brand’s upscale atmosphere while maintaining a cohesive visual
relationship with the broader AMResorts portfolio.
Every printed touchpoint became an opportunity to express the quality and
character of Dreams.
Distinctive formats, premium materials and carefully considered design
conveyed the brand’s upscale atmosphere while maintaining a cohesive visual
relationship with the broader AMResorts portfolio.
Dreams Collection Brochure
Dreams Collection Brochure
Back to CASE STUDIES