LOS CABOS TOURISM BOARD
CASE STUDY
Capturing the Magic Where Desert Meets Sea
Capturing the Magic Where Desert Meets Sea
DESTINATION PHOTOGRAPHY • EDITORIAL DESIGN
DESTINATION PHOTOGRAPHY • EDITORIAL DESIGN
For its Leave It All Behind campaign, the Los Cabos Tourism Board selected Arroba International
to create the imagery and printed materials that would present the destination to the world.
Our challenge was to capture Los Cabos not simply as a collection of remarkable places, but as
one unforgettable experience—where dramatic desert landscapes meet the sea, world-class
luxury embraces authentic character and every setting invites a different kind of escape.
For its Leave It All Behind campaign, the Los Cabos Tourism Board selected Arroba International
to create the imagery and printed materials that would present the destination to the world.
Our challenge was to capture Los Cabos not simply as a collection of remarkable places, but as
one unforgettable experience—where dramatic desert landscapes meet the sea, world-class
luxury embraces authentic character and every setting invites a different kind of escape.
DESTINATION PHOTOGRAPHY
DESTINATION PHOTOGRAPHY
From the celebrated architecture of One&Only Palmilla and The Westin Los Cabos to acclaimed
restaurants, charming cantinas, championship golf courses and the iconic majesty of El Arco, our
photography revealed the many dimensions of the destination.
Each image was composed to express a distinctive sense of place—capturing the natural beauty,
sophistication and spirit of discovery that make Los Cabos unlike anywhere else.
From the celebrated architecture of One&Only Palmilla and The Westin Los Cabos to acclaimed
restaurants, charming cantinas, championship golf courses and the iconic majesty of El Arco, our
photography revealed the many dimensions of the destination.
Each image was composed to express a distinctive sense of place—capturing the natural beauty,
sophistication and spirit of discovery that make Los Cabos unlike anywhere else.
EDITORIAL DESIGN
EDITORIAL DESIGN
To position Los Cabos as an exceptional destination for the meetings and incentives market, we
designed and produced an elegant 64-page softcover coffee-table book.
Through immersive full-page photography and dramatic double-page spreads, the book
brought the destination’s complete story together in one highly visual experience—transforming
a promotional piece into an invitation to leave it all behind.
To position Los Cabos as an exceptional destination for the meetings and incentives market, we
designed and produced an elegant 64-page softcover coffee-table book.
Through immersive full-page photography and dramatic double-page spreads, the book
brought the destination’s complete story together in one highly visual experience—transforming
a promotional piece into an invitation to leave it all behind.
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